Proudly supporting the NHL Alumni Association

The NHL Alumni Association is a non-political membership organization for retired NHL players. The organization is headquartered in Toronto and works to support its members in life after their careers on the ice. Its mission, rooted in the motto “Bettering the lives of all former NHL players,” includes financial assistance, commercializing players’ rights, emotional support, physical care, post-playing career transition and family aid, among other initiatives.

NHL Alumni also supports selected research initiatives, including ALS awareness.

Salming Watches has entered into a partnership agreement with NHL Alumni and supports the organization through contributions from the sales of The Salming 1148. For every watch sold, CAD 170 (SEK 1,148) is donated to the organization’s activities.