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Unboxing for ALS

Share your Salming 1148 moment — help fight ALS

For a eligible Facebook, Instagram or TikTok post, we donate SEK 1,148 (CAD 170) to the Borje Salming ALS Foundation — in your name.

Unboxing for ALS

Share your Salming 1148 moment — help fight ALS

For a eligible Facebook, Instagram or TikTok post, we donate SEK 1,148 (CAD 170) to the Borje Salming ALS Foundation — in your name.

How it works

By participating, you agree that Salming Watches may use your photo/video and post on its website and digital channels.

1.Create

Film/photo your unboxing or a clean wrist shot (videos: 15–30s).

2. Post 

Facebook, Instagram or TikTok within 10 days, public account.

3. Tag & Hashtag

@salmingwatches + #Salming1148 + #ForBorje #ALSawareness + #borje_salming_als_foundation


We’ll verify and email your donation confirmation.

Caption kit

Copy and paste to your post.

Wearing No. {your edition}/1148 — a piece of Börje’s legacy.

For every post like this, a donation goes to the Borje Salming ALS Foundation to fight ALS.

#Salming1148 @salmingwatches #ForBorje #ALSAwareness

Shotlist (for quick inspiration)

Wooden box → card → rotor/signature reveal
Dials Close-Up 
Wrist-roll + chronograph start/stop
Leather Strap quick swapem

Shotlist (for quick inspiration)

Wooden box → card → rotor/signature reveal
Dials Close-Up 
Wrist-roll + chronograph start/stop
Leather Strap quick swapem

Owner gallery

Transparency & donation log

Donations are sent monthly to the Borje Salming ALS Foundation.

DATE
BATCH-ID
AMOUNT
May 2026
23213
SEK 31,213
TOTAL DONATIONS (SEK)
31,213

SEK 1,148 per verified post (one per watch/customer).

Monthly; confirmation via email.

The Borje Salming ALS Foundation (Sweden).

Optional UGC license to feature your content: by participating, you agree that Salming Watches may use your photo/video and post on its website and digital channels.